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Let's Hang -The Social Experience

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Role: UX/UI Designer

Tools: Figma

Summary: Let's Hang is a social product app that seeks to engage individuals in social activities and going out more. When moving from one city to the other we're oftentimes faced to start over our entire social scene, then comes let's hang where friendships are based on a unique match of personalities, likes, dislikes, and habits.

Goal

I will be working on solving problems that users have with social anxiety and allowing them to step out of their comfort zone without being forced to do so.

How Might We ?

 

As the sole UX/UI designer on this project with not much time for extensive research, I decided to utilize the How Might We approach for finding possible user solutions to the mentioned problems. Whilst coming up with my how might we statements, it has strongly given me a framework to adapt to and identify the framework for in-depth thinking.

 

How might we relay effective communication about upcoming events?

How might we create a user-friendly social event platform for both men and women to attend?

How might we keep users from abandoning events they signed up for?

Problem  

The company’s location data shows that, on average, 20% of people who say they’re going end up attending events.The number of people who say they are going to an event is significantly higher than the actual number of people who attend. - 

 

Let's Hang is about creating an environment for persons who are looking to make friends with similar interests and attend social events. 

 

How can we create a socially engaging experience for individuals to create and maintain memorable friendships?

Solution

Get to know you quiz/ Personality Quiz, Pre-event community chat, Floating event reminders, Event activity analysis

Process

To better understand my pain points and behaviors of my users I  interviewed 5 individuals between the ages of 34 and 51, two of whom I met through the app meetup and the remaining three from Facebook groups. I summarized the answers I received from the individuals based on repeated similar answers and highlighted comments from the user that stood out.

Lets Hang Timeline

The grounds for my comparative analysis speak on the rationale of finding solutions to the problem of Lets Hang. Overall utilizing this tool has shown me what can be left out totally and what must be a part of Let's Hang's minimum viable product.

User Persona

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User Flows

Let’s Hang's target range of persons are from age 32-55 and caters to individuals who recently moved to a new city. Ideally the user flow will display a new user and returning user collectively.

Nathan,42, Returning User

Kathleen,36, New User

*Each users landing page would look different based on the personality test

Hand Sketches

Low/Medium Fidelity

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High Fidelity

Learning to listen to my users pain points and constructive criticism were key findings for fine-tuning my visual overlays. Upon my second round of testing, I had to understand that I needed to find a way to capture the users attention within the first 3-4 seconds of opening the app itself, and with this, I had to actually learn and accept that less is more

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CONCLUSION

This project taught me the importance of how carefully I should listen to each user and understand keenly their feedback, which helped my tunnel vision to shift from what I was able to see versus what the user wanted. The visual hierarchy and aesthetic balance gave a major representation of how I'd like for users to experience the social scene and make life-long memorable friendships. User actionable items and page transition should provide little to no difficulty so that this increases the repeated user's liking. 

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