Overview
To create a best-in-class checkout experience, we need space to think, assess, and imagine what our ideal Skipify checkout could be. This project will help us set a vision, and roadmap future work. Towards the end of the fiscal year of June 2022 our product produced over 7 million in revenue.
My Role
Lead Product Designer- Through a collaboratively developed product manifesto, I've defined around the why of what we're doing, stated our principles with documentation software, and identify open questions for the design team to explore in a design sprint.
The Team
Our team consisted of Myself (Lead Product Designer), 1 Design Director, 2 Product Managers, 1 Fullstack Developer, 2 Back End Developers and 1 Front End Developer
Time Frame
April, 2022- June 2022
3 months
Who we worked with. Only the best.
Click on any active logo to see where Skipify is making headlines in the news !
.png)
.png)
Our Process
To create a best-in-class checkout experience, we need space to think, assess, and imagine what our ideal Skipify checkout could be. This project will help us set a vision, and roadmap future work.
​In the design sprint, we'll create lots of ideas and dive deeper into what a delightful checkout experience could be. We'll prototype core flows and use the design process to debate pros and cons of different approaches.​
After the design sprint, we'll come back to the product brief and finalize features and product requirements
Our output at the end will be a slide deck that shows our vision for the best Skipify checkout we can offer
​
​
Tools and softwares that I've utilized.
"A man and his tools make a make a man and his trade" - Vita Sackville-West
.png)
Google Docs
Utilized to define objectives and measure compliance.
.png)
Figma
Utilized to define objectives and measure compliance.
Asana
Workflow management, roadmap tracking and Task assignment.
.jpeg)
Confluence
Technical considerations with developers and product managers.
Jira
Dashboard log and written requirements.
Problem Discovery
So, what’s the problem we’re solving ?
-
As a shopper, I want to checkout quickly and easily. I don’t want to think much, but I also want to know everything (my info, my purchase) is accurate.
-
As a merchant, I want to increase conversion rates for new and existing customers.
-
As a shopper I want to have control with how I am able to checkout ( I don’t want to think too much about the process).
-
As a customer I want to make sure that I am able to review my order details.
​
To further validate the problem stated and connect the problem with checkout systems. I researched some checkout platforms like Target, Amazon, Bolt, Rally by following purchasing some items and going through their each phase of their checkout and finding key patterns and behaviors
​
%201.png)
Goals and Objectives
1
Design Requirements & Gathering
We will optimize; less is more in terms of design, speed of use- load time, simplicity of use (how do we work with auto fills),give the right amount of information at the right time
4
Gaining insights at the right time
Ability to track user events at granular level so we can derive insights on how checkout is performing and where we can make enchantments to delight shoppers and increase conversions
2
Shopper Experience
For shoppers: give them a great checkout experience
5
Us as a company
For Skipify, Product: a checkout that is well built, flexible, and can grow to support an infinite number of merchants. Internally: that helps us feel like we’ve met the oppurtunity to redefine 1- click checkout space.
3
Merchant Experience
For merchants: build a checkout that helps them reach their goals / incentives
6
Will it work ?
Checkout that works with multiple ecommerce platforms, payment processors
Open Considerations
Things we want to confirm in our design sprint / explorations ?
-
Are there steps in the checkout process that we should flip or rearrange? For example, should shipping address come before billing? For any steps we move around, why or why not ?
-
How is Skipify checkout better than anything else? Why should I be using this, and why is it better or faster than normal checkout? This could be a provocation for our vision narrative.
-
Do we want to single page scroll or multi-page checkout sections? Ie - do you have to click to advance or just scroll through sections?
-
What and where do we capture analytics? Team will identify through the design explorations - ie, time in checkout, drop off points, etc.
-
How, and should we, incentivize and optimize our checkout process for shoppers? For example, do we give them a Skipify point, or plant a tree, etc? Examples: Honey or Rakuten bonuses, browser extensions.
-
In what ways do we want to make Skipify known? Shareable after purchase ?
​​
Affinity Mapping and Lightening Talk With Peers
To identify a qualitative form of data patterns, we hope to use this data to identify the users needs and desires.Identify pain points and then categorize them into how the user feels about each
Prompt: Four prompts in each scenario. Content we looked into was Behavior, Context, Pleasure and Pain.
1
Creating an Account
*Making user authentication safe and secure, * AI recognition & 2 factor authentication
2
Shipping
*Gift shipping address, * Storing of too much addresses, * System Suggestions
3
Payment and Security
*Information overload, *Wants to feel confident, *Autofill options
Technical, Data, Risk & Adjustments, Architecture Consideration
-
How do our issuers feel ? - Dive deeper on how we present additional cards. What kind of discussions is the partnership team having regarding this scenario?
-
How do our shoppers feel ? - What about scenarios where a shopper uses a different email for shopping? If the primary email on the partner account (for example, PayPal) isn’t what the shopper enters in checkout.
-
What about Amex ? - Returning user - new card linking authorization.Example, we auth’d an Amex user, and then they come back and does Synchrony need to authorize them as well to pull in those payment methods?
Key Changes
These are my assumptions for this challenge.
-
A new user becomes a verified Skipify user the first time they complete OTP.
-
Any user is able to skip OTP and complete checkout through guest checkout flow.
-
We only store skipify user data after they have authenticated themselves. We do not store guest user data.
