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Role: UX/UI Designer

Problem Statement
Uncorked is about increasing the engagement of the users with locally owned brands with an in-depth insight for female-owned brands and promoting local wine events.

As a designer, I wanted to solve and recreate how small female-owned wine businesses are given a platform to showcase their brands.

Figma, InvisionApp, Miro App

User Solution Outcome
As a user, I have the ability to search and find my preferred female-owned brands with ease.
As a user, I have the ability to choose a wine, based on my current mood and preference
As a user, I have the ability to search and participate in the wine community through attending events.


User Personas

User Personas were found to be identifiable after conducting multiple interviews. These personas not only highlighted the majority of wine users but allowed us to self-identify which one we may possibly belong to.

I had the privilege of following up with some of my questionnaire participants over a glass of wine. This gave me a more personal in-depth approach with understanding key the following key factors in my study


To evaluate how female-owned wines and locally owned wine industries rely on proper marketing and branding for exposure, I utilized a variety of usability testing with Jakob Nielsen's 10 User Interface Heuristic Evaluations. Information was gathered in the form of questionnaires, in-person interviews, and user research.

In-person interviews

In-person interviews at local wineries gave us a visual representation and feel of how Uncorked plans to support local wineries. We sampled various wines and spoke with the owners in a casually scripted manner.

Virtual interviews

A total of 7 virtual interviews were conducted.


User Task Flow

A task flow was created to foresee the user's interaction with the app. All our users must be over the age of 21  therefore the initial stages proved critical in the flows following afterward.

 Affinity Mapping

These were short terms or phrases being put together on other competitors' minimum viable products. I wanted this exercise to reflect how I would be able to solve the problems of Uncorked’s user traffic data. 





User Story

Hand Sketches

The initial research with the proposed sketches ideated the general framework and layout of the product.

The three highlighted processes were:

1. The sign-in process. This process was given great attention due to its importance of being the product's initial point of contact. 

2. Purchasing female-owned wine. The process of filtering, sorting, and brainstorming different features for this layout helped to improve user engagement and curiosity.

3. Purchasing an event. Events hosting had both a virtual and in-person option for attending, whereas in-person attendance would have limited access to purchasing tickets due to covid-19 regulations.


Low Fidelity

High Fidelity

 Majority of the participants were able to pick up on the downfalls of the visual hierarchy structure and framework. 

Key takeaways

In my findings, I noticed that  80 % of my users had trouble making the connection after finishing data input on the splash page to finding a female-owned brand of wine on the landing page.


Mandatory introductory screenings are required such as scanning an ID and taking a photo to make sure that they both match, 50% of users didn't like the idea of giving out such information and wanted an easier route such as connecting with google, prompt instructions, or self-verification code. 


In light of the visual and aesthetic appeal of the app 100% of users approved of the colors and page transitions when asked to perform the tasks of purchasing female-owned brand wine or an event that they'll attend with friends. 


Given the timeframe of this project, I was able to validate Uncorked's platform for adults to be a part of a socially inclined wine community. Users would be able to find their preferred female-owned brands with ease whilst supporting their local community events. Promising prototypes allowed for rapid iteration giving user experience the heart of the design process.

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